Hi, I am Ivi! 👋

Strategy & Paid Media Specialist

Scale Your Business With Strategic Paid Media

Strategy, Meta & Google Ads management for businesses ready to grow.

$20M+

Paid media managed

Years experience

Meta + Google

Paid media expertise

100%

In it with you

HOW I WORK

Strategy. Performance. Creative

All working together for growth

Strategy

Know what to spend, where and why.

Before launching anything, I look at your offer, audience, funnel, numbers and current performance to build a strategy around your actual growth goals.

Performance

Turn the strategy into campaigns that perform.

I manage your Meta and Google campaigns hands-on, continuously testing audiences, budgets, placements and messaging to find what works.

Creative

Give people a reason to stop scrolling.

I use performance data to shape better hooks, angles and creatives — then feed those learnings back into the campaigns.

I don't treat strategy, ads and creative as separate services.
They're three parts of the same growth system.

Certified Partner

Hi, I'm Ivi Sofroniou

I don't work for your business. I work with you to grow it.

That means understanding the bigger picture — your goals, margins, customers, offer and challenges — not just what's happening inside Ads Manager.

I bring the strategy, performance expertise and an outside perspective. You bring the knowledge of your business. Together, we make better decisions, test smarter and build towards sustainable growth.

You work directly with me and I become as invested in the growth of your business as you are.

Ivi Sofroniou - Strategy & Paid Media Specialist

Results

The numbers speak for themselves.

A look at what smart strategy can turn into.

Client identities kept confidential

Ecommerce • Gifting Brand

$30K→$150K

Monthly Revenue

Scaled monthly revenue 5x while maintaining a stable 2x+ ROAS through smarter acquisition, creative testing and AOV optimisation.

$53K

Ad Spend

1,538

Purchases

2.17x

ROAS

Fashion • Online Startup

$0→$264K

Total Sales in 8 Months

Built from scratch to consistent 5-figure months with a tight budget, full-funnel strategy and performance creatives.

94.5K

Sessions

4,407

Orders

2.54x

ROAS

Testimonials

What Clients Say

Don't just take my word for it — hear from the brands I've had the pleasure of working with.

"Ivi transformed our paid strategy. Within weeks, our Meta and Google Ads were driving qualified traffic at a lower cost per acquisition than we'd ever seen."

"Working with Ivi was a game-changer. She understood our vision immediately and delivered beyond expectations."

"Professional, creative, and incredibly responsive. Ivi is the marketing partner every business needs."

Insights

Latest Paid Media Insights

Practical insights on Meta Ads, Google Ads, creative strategy and paid media growth.

Illustration of a social media ad on a phone with a falling conversion chart

Meta Ads

Why Your Meta Ads Aren’t Converting (And How to Fix Them)

Clicks but no sales is rarely just an ads problem. Learn how to diagnose tracking, offer, landing page and creative issues with the checklist I use when auditing ecommerce accounts.

12 min read

Meta Ads vs Google Ads comparison showing social advertising and search advertising

Paid Media Strategy

Meta Ads vs Google Ads: Which Is Right for Your Business?

Meta creates demand. Google captures it. Here is how the two platforms differ, when each makes sense, and how to decide where your advertising budget should go first.

11 min read